By Kevin Gatta and Claire Mowbray Golding
The Communicating through Graphic Design curriculum highlights the importance of idea generation, use of media, and decision making, as students explore stimulating studio opportunities developed to mirror that of real-world design challenges.
The new second edition presents one of the leading art careers to high school students in an accessible, engaging format. With expanded content that introduces students to creating images, developing motion graphics, and exploring careers, this graphic design curriculum was developed to address the needs of contemporary graphic design programs, using both digital and traditional media. Students learn fundamental design thinking, drawing, and problem-solving skills that help them create their own solutions to real-world design problems.
What Is Graphic Design?
Graphic design is the process of organizing and composing words and images to create a message. Graphic designers are visual communicators who create these messages to inform or persuade you, to help you categorize and identify things, and to help you make choices. The term “graphic design” was coined in 1922, but the practice has been part of human communication for centuries.
Graphic Design Curriculum Features:
- Design Brief projects created to mirror real-world challenges with extensions to reinforce newly learned skills
- Hundreds of thought-provoking professional design images
- Career Profiles of professional designers in every chapter
- Strong emphasis on Contemporary Art
- Historic references to expand knowledge and highlight historic and cultural references
- Stunning examples of student designs in each chapter that foster peer sharing and critique
- Essential questions that promote student inquiry, reflection, and exploration of the chapter
- Inquiry opportunities to promote in-depth understanding of lessons
- Supplemental strategies for Meeting Individual Needs
- Interdisciplinary connections
Table of Contents
- Chapter 1: What Is Graphic Design?
- Chapter 2: The Art of Graphic Design
- Chapter 3: Image Creation for Design
- Chapter 4: The Design Process
- Chapter 5: Identity Design
- Chapter 6: Publications Design
- Chapter 7: Advertising Design
- Chapter 8: Information and Experience Design
- Chapter 9: Design in Motion
- Chapter 10: Working as a Graphic Designer
- Timeline of Graphic Design
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